Big ideas for planning your small event

In addition to MarketingProfs, my other favorite site for marketing insight and tips is btobonline.com. Recently, I found a great article offering suggestions for how to pull off a successful small event. The article states that more companies are by-passing larger events to instead host smaller, more intimate events. Who can blame these companies given the country's current economic situation? Events are one of the many activities we marketers can use to communicate to external audiences. The article states the importance of picking the right location, attracting the right audience, and the importance of including some type of entertainment. To read more check out http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080310/FREE/438891081/1109.



References:

Podmolik, M. (2008, March 10). Big ideas for planning your small event. Retrieved October 25, 2008, from BtoB Web site: http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080310/FREE/438891081/1109